Cookie Notice

This Cookie Notice was last updated 1 March 2021

This Cookie Notice describes how European DataWarehouse Ltd. 1 Canada Square, 37th Floor London E145AA, UK, Tel.:+44 (0) 20 3997 6861 and European DataWarehouse GmbH Walther-von-Cronberg-Platz 2, 60594 Frankfurt am Main, Germany, Tel.: +49 69 50986 9300 (“European DataWarehouse“, “we“, “our“, “us“) uses cookies and similar technologies to collect and store information when you visit our websites and/or use our services. It supplements our Privacy Notice.

When you use our website and/or services, we and selected third parties may use cookies and similar technologies in order to provide you with a better, faster and safer user experience.

Cookie preferences can be managed in the management tool, which you can find here.


I. What are cookies and similar technologies?


a) Cookies are small text files (typically made up of letters and numbers) that are automatically created by your browser and stored on your device. Cookies allow for a recognition of a specific device or browser. Other tracking technologies include web beacons, Java Scripts, entity tags, and HTML5 local storage.

  • We use cookies and similar technologies that remain on your device only as long as your browser is active (session cookies), as well as cookies and similar technologies that remain on your device longer (persistent cookies).
  • First-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting)
  • Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting)

b) Similar technologies

Similar technologies are technologies which enable tracking user behaviour.

  • Web Beacons – Web beacons are small, transparent images that are embedded in web pages, applications, and emails that are sometimes called “clear gifs”, “single pixel gifs”, “page tags” or “web bugs”. We use web beacons in marketing emails to track and to test the effectiveness of marketing activities, and to find out if an email has been opened and acted on.
  • JavaScript – JavaScript are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components.
  • Entity Tags – Entity Tags are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser and validates these caches when the website is opened, accelerating website performance since the web server does not need to send a full response if the content has not changed.
  • HTML5 Local Storage – HTML5 local storage allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.


II. Details on the use of cookies and similar technologies

The below charts list the cookies used and provides further information on the source, the storage duration and the purpose for each cookie.

a) Functional cookies

Certain Cookies also allow the Website and the Application to remember choices a user makes (such as the language or region the user is in) and provide enhanced, more personalized features. These Cookies can be used to remember changes a visitor has made to its text size or fonts, or provide services a visitor has requested, such as to watch a video or leave a comment.

Cookie Name





1 year

Saves the visitors preferences selected in the cookie banner


b) Google Analytics
We use Google Analytics, an analysis tool of Google LLC and Google Ireland Ltd. (“Google”) to continuously improve our website and services (analytics to assess how popular certain content is and to take future decisions on what to focus on).

The data collected by the cookies regarding the use of our Services (including your IP address) are usually transferred to a Google server in the USA and stored there (see additional information for users in the European Economic Area below in this section).

The data collected via Google Analytics is automatically deleted after 14 months.

You can prevent the collection of data through the Google Analytics cookie by adjusting your browser settings accordingly. However, this may affect the ability to use of our website/services.

To prevent the collection of personal data via Google Analytics the following browser plugin can be installed. Further information about Google Analytics can be found in the terms of use and in the privacy policy of Google.

In order to ensure anonymized collection of IP addresses we use the code “_anonymizeIp()”. Therefore, before your IP address is transmitted to Google’s servers in the USA, it is sent to a Google server in the EU (or in another member state of the EEA), where it is shortened by removing the last octet of the IP address prior to its storage so that it cannot be traced to a specific person. Only then the shortened IP address sent to a Google server in the USA and stored there.

Cookie Name





2 years

Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.


24 hours

Used by Google Analytics to distinguish users.


1 minute

Used by Google Analytics to throttle request rate.

III. Google Ads and Google Analytics Remarketing

a) We use the service Google Ads to display interest-based (personalized) ads for our products on third-party websites using the Google advertising network. Google Ads is an online advertising program of Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

b) This means that we place Google Ads and also use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use Ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have visited our website before. Through the services, we have the possibility to combine our ads with certain search terms or to display ads for previous visitors in which, for example, services are advertised that the visitors have viewed on our website. We can thus display interest-based advertising to users of our website on other websites within the Google advertising network (as a “Google ad” within Google Search or on other websites). Please note that Google independently selects which advertisements are displayed to which respective user in the Google advertising network. We have no control over the selection of advertisements in individual cases.

c) As part of Google Ads, we use the Remarketing function. This allows us to create advertisements based on your user behaviour on our website and retarget you as you continue to use the Internet. For interest-based offers, an analysis of online user behavior is necessary. Google uses cookies to perform this analysis. Cookies are small text files that the Internet browser places on the user’s computer. When clicking on an advertisement or visiting our website, a cookie is set on the user’s computer by Google. These cookies have a validity period of 90 days. The cookie collects information about your usage behaviour when you visit our or certain other third-party websites (e.g. click on certain products or links). The information is analysed by Google (pseudonymously) and used to target the visitor in a subsequent search query.

The information obtained in this way is used for statistical evaluation for ad optimization. We do not receive any information with which visitors can be personally identified. Your IP address is transmitted to Google, but since we use Google Analytics IP masking on this website, your IP address is anonymized. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page of our website that is tagged with a conversion tag. Based on these statistics, we can track which search terms were clicked on our ad particularly often and which ads lead to the user contacting us via the contact form.

d) As part of Google Ads, we use conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page.

Each Google Ads customer receives a different cookie. Cookies cannot be tracked through ads customer websites. The information collected from the conversion cookie is used to generate conversion statistics for ads customers who have opted for conversion tracking. Customers will know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive any information that personally identifies you. If you do not wish to participate in tracking, you can opt out of this use by easily turning off the Google Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics.

e) Google may also process the data collected via Google Ads and Google Analytics for its own purposes to the extent and in accordance with its own privacy policy. The data may be stored by Google in user profiles and processed, for example, to improve products, develop new products, measure the effectiveness of certain advertising and market research, and personalize content and advertisements. If you are logged in to Google, your data may directly be assigned to your user account. If you do not want the assignment to your user account at Google, you should log out before activating Google Ads and Google Analytics. You can find more detailed information on data protection within the scope of Google Ads at:

f) Please note that Google may transfer the data to third countries that do not offer a data protection level equivalent to the European Union (like the USA). There may be additional risks associated with such transfers, for example, it may be more difficult to enforce your rights to the transferred data or certain US authorities may gain access to the data. Please be aware that you consent to this transfer of data to the USA when you give us your consent to use Google Ads and Google Analytics. The transfer of data to the USA is therefore based on your consent pursuant to Art. 49 p. 1 lit. a) GDPR. In addition, we have also agreed with Google on standard data protection clauses of the EU Commission according to Art. 46 p. 2 lit. c) GDPR. These standard data protection clauses are intended to ensure that an appropriate level of data protection is maintained in the third country (USA).

g) The collection and storage of data only takes place after explicit consent according to Art. 6 para. 1 p. 1 lit. a) GDPR. The storage of and access to cookies is also based on your consent (e.g., in Germany in accordance with Sect. 25 p. 1 of the Telecommunications and Telemedia Data Protection Act, “TTDSG”). Your consent can be revoked at any time with effect for the future in the Privacy Preferences on our website.